Sustainability Using The Natural Step Framework

Most businesses see environmental issues as a necessary cost of doing business but one that yields little, if any, benefit to the bottom line. Now a growing number of companies are turning that reasoning on its head and finding significant economic return and competitive advantage by pursuing a very aggressive environmental strategy.

The catalyst for this change has been a process developed in Sweden called The Natural Step. The Natural Step introduces a new way of thinking about sustainability. At the heart of The Natural Step are four guidelines for operating any organization. Like a compass, they provide a framework of scientifically-based principles to guide businesses, institutions and communities through the 21st century. Within this framework, the ingenuity of an organization is unleashed to develop sustainable practices that are good for business and the earth. Environmental progress is made through innovation, not regulation.

The Natural Step presentation will be given by Duke Castle, one of the original organizers of the Oregon Natural Step Network.

What You Will Learn:

  • A whole systems perspective for considering sustainability
  • The Natural Step framework including the four system conditions
  • The basic science underlying The Natural Step (TNS) framework
  • How the framework is used for decision-making and strategic planning
  • Suggested ideas for applying the TNS framework in organizations
  • Resources for fresh ideas and assistance when you wonder what to do next
  • Benefits of implementing the TNS framework through case studies

Workshop Leader

Duke Castle, one of the original organizers of the Oregon Natural Step Network, has delivered hundreds of The Natural Step presentations including training Oregon state leaders on sustainability and The Natural Step as part of Governor Kitzhaberís sustainability executive order. He has traveled to Sweden to study how Swedish companies have successfully applied The Natural Step principles. He is a former marketing executive with Hewlett Packard and has a BSEE from Cornell University and an MBA from Stanford.

Date & Time:

  • Feb 27th, 8:00 am to 12:00 pm
    in Albuquerque at Student Union, UNM Campus
    Registration starts at 7:30 am
  • Feb 28th, 1:00 pm to 5:00 pm
    in Santa Fe at the Wild Oats Community Room
    Registration starts at 12:30 am


$45 per person, $25 for full-time students
Early discount if registered before Feb 15 of $5, group discount of $5 per person for two or more persons registering at the same time.


The Oregon Natural Step, New Mexico Solar Energy Association


Randy Sadewic - 505-570-0137 (Santa Fe)
Claudia Pavel - 505-795-4332 (Santa Fe)
Mary McArthur - 505-281-0471 (Albuquerque)
Register through NMSEA: 505-246-0400/888-886-6765, fax: 505-246-2251,

Registration Form (pdf)

Press Release (doc)

Workshop Flyer (pdf)

February 27, 28 Presentation (pdf)